Need a website? Explore our web design packages. Prices to suit all budgets.
Digital Operating Solutions Color Logo

10 Types of SEO Tactics Every Great Marketer Needs to Know

types of seo

SEO is one of the most important aspects of any digital marketing campaign, but it can also be one of the most confusing. There are so many different techniques and strategies that it can be difficult to know where to start.

That’s why we’ve put together this guide on the 10 types of SEO every marketer needs to know. We’ll explain what each one is, how it can help your website, and give you some tips on how to implement it.

The goal of this post is to help marketers understand which types of SEO are relevant to their individual marketing strategies. By providing an overview of the different types of SEO, we aim to will help marketers make more informed decisions about their SEO strategy.

What is SEO and Why is it Important?

SEO, or search engine optimization, is the practice of improving the ranking of a website on search engines such as Google, Bing, Yahoo, Duck Duck Go, etc. The higher the ranking, the more likely people are to find the website.

Optimizing for search often gets slept-on, it’s usually the lowest priority for marketers just starting out. The thing is, SEO can help a website attract more visitors and generate more business. It is one of the most effective digital marketing strategies and should be included in any comprehensive digital marketing campaign.

What are the Different Types of SEO?

There are many different types of SEO, but they can be broadly divided into two categories: on-page SEO and off-page SEO.

What is on-page SEO?

On-page SEO is the practice of optimizing a website’s content and structure (on-page) for the purpose of improving its ranking on search engines. On-page SEO includes optimizing titles, metatags, and keywords, as well as improving the quality of the website’s content.

What is off-page SEO?

Off-page SEO is the practice of building links to a website from other websites. The goal of off-page SEO is to improve the visibility of a website in search engine results pages (SERPs). Off-page SEO includes activities such as link building, content promotion, and citation building.

Both on-page and off-page SEO are important for any growing business, or long-term marketing plan. However, the type of SEO to prioritize will depend on your individual website and its future marketing goals.

For example, a website that is just starting out will need to focus on both on-page SEO and off-page SEO equally, as the site will need to prove itself as an authority in order to see any results. In contrast, an established website with a strong backlink profile can slow down its off-page efforts and transition to more on-page SEO optimization, as it will already have the foundational authority and links to work from.

What are the Types of On-Page SEO Tactics?

on page seo

1. Technical SEO

Technical SEO focuses on optimizing the website for technical factors such as site speed and indexing. Technical SEO is important for any website, as it can help to improve the crawling and indexing of the site by search engines.

There are many ways to optimize a website for technical factors, and each website will require a different approach. However, some common technical SEO optimization techniques include optimizing title tags, metatags, meta descriptions, and header tags; improving site speed; and improving the website’s structure for better search results and optimizing for the crawling of Google bots.

If you’re unsure where to start with technical SEO, you might be considering hiring an SEO agency that specializes in it. There are a couple of things you’ll need to know before making a decision, check some factors to consider when hiring a technical SEO agency.

2. Image and video SEO

Image and video SEO is the practice of optimizing images and videos for the purpose of improving their ranking on search engines. Image and video SEO can help to improve the visibility of a website in search engine results pages (SERPs), as well as increase the likelihood that people will click through to the site.

Some common ways to optimize images and videos include decreasing image and video side to improve site speed, adding keywords to file names and alt text, as well as optimizing the thumbnails and titles of images and videos.

3. Content marketing

This type of SEO focuses on creating and promoting high-quality content, such as graphics, images, copy, and video, to attract organic traffic to your website.

Some common content marketing techniques include blogging, infographics, and white papers.

4. SEO for Mobile Devices

Mobile SEO is the practice of optimizing a website for mobile devices such as smartphones and tablets. Executing this correctly can help a website to attract more visitors. As of May 2022, statistics show that 52.79% of total website visits are mobile. Optimizing your website for mobile devices is one of the most effective digital marketing strategies and should be included in any comprehensive digital marketing campaign.

Some common mobile SEO optimization techniques include compressing images for faster loading times and using AMP pages.

5. Voice search SEO

This type of SEO focuses on making a website more visible to voice search engines. Voice search engines are used by people who want to find information verbally rather than by typing keywords into a search engine.

Some common voice search SEO optimization techniques include adding structured data to a website and using natural language in the on-page content.

If you’re not already optimizing your website for voice search, you’re missing out! Voice search is becoming more and more popular, as people are increasingly using their voices to find information. And since voice search engines are designed to understand natural language, it’s important to include natural language in your website content.

6. Location-based SEO:

This type of SEO focuses on making a website more visible to searchers in a specific geographic area.

Location-based SEO can be important for any type of business that wants to attract local customers, such as a restaurant or retail store, as well as businesses that want to attract customers in a specific location.

Some common location-based SEO optimization techniques include optimizing website content for specific locations and adding location-specific keywords to website content.

If your business is international, you can also use International SEO to optimize your website for other countries by translating website content into other languages and adding internationalized domain names (IDNs) to a website.

What are the types of Off-Page SEO Tactics?

off page seo

1. Link building

Link building is the process of acquiring links from other websites to your own. Link building is important because it can help to improve the visibility of a website in search engine results pages (SERPs).

Link building is the process of acquiring links from other websites to your own. There are a number of ways to go about acquiring links, including reciprocal linking, link exchanges, guest posting, and writing articles for other websites.

Most marketers will tell you that the most effective way to get links is through creating high-quality content to attract attention and organic links from other websites. In the modern landscape, that’s not going to cut it anymore. While your approach needs to include creating high-quality content, you’ll also need a really solid back-linking or guest posting strategy to promote your blog and entice other bloggers to point your way.

2. Social media SEO

In today’s world, Social Media has become more of a PR tool. Social media can still be a powerful tool for off-page SEO, but only if there’s a solid strategy and internal buy-in to help fuel the fire. Just having high-quality content won’t cut it anymore.

To gain traction on social, you’ll need to put attention on your ideal buyer and craft copy that deeply resonates with their problems. Once you hit that sweet spot, then your high-value content will begin to attract attention.

Additionally, businesses can use social media to build relationships with their customers and other business and create partnerships that can lead to links. Social media can also be used to create and share infographics, videos, and other types of shareable content that will generate more links to your website.

3. Citation Building

Citation building is the process of submitting a website to online directories. This can be an effective way to build links, as well as improve the visibility of a website in search engine results pages (SERPs).

However, it is important to note that not all directories are created equal. There are many low-quality directories that will not provide any benefits and can even harm a website’s SEO. Therefore, it is important to only submit a website to high-quality directories that are relevant to the business.

4. Guest blogging

Guest blogging is the process of writing articles for other websites in exchange for a link back to your own website. This can be an effective way to link back to your website, as well as improve the visibility of a website in search engine results pages (SERPs).

To find high-quality websites to guest blog for, you can use a tool like Moz’s Open Site Explorer. This tool allows you to see the PageRank and domain authority of websites, so you can easily identify high-quality websites that are worth guest blogging for.

How Do I Choose the Right Mix of SEO Tactics for my Business?

Not all types of SEO are right for all businesses. The type of SEO that is right for your business will depend on your business goals, your budget, and your website’s strengths and weaknesses.

To choose the right type of SEO for your business, start by identifying your business goals. Do you want to increase traffic to your website? Improve your website’s conversion rate? Rank for certain keywords? Once you know your goals, you can start to create an SEO strategy that includes the types of SEO that will help you achieve your goals.

Once you have a list of potential SEO strategies, research each one to see how much it will cost and how long it will take to see results. You should also consider your website’s strengths and weaknesses when choosing an SEO strategy. If your website is weak in terms of on-page optimization or link building, you may want to focus your efforts on those areas.

Finally, once you have chosen the right type of SEO for your business, you need to implement it. This means making changes to your website’s code, content, and design; building links, and doing other activities that will help your website rank higher in search engines.

In Conclusion

Now that you understand the different types of SEO, it is important to choose the right type of SEO for your business. To choose the right type of SEO, start by identifying your business goals and then researching how each type of SEO can help you achieve those goals. You should also consider your website’s strengths and weaknesses when choosing an SEO strategy. Finally, once you have chosen the right type of SEO for your business, you need to implement it. This means making changes to your website’s code, content, and design; building links, and doing other activities that will help your website rank higher in search engines.

If you need help choosing or implementing the right type of SEO for your business, Digital Operating Solutions is a full-service digital marketing agency that specializes in SEO. Contact us today to learn more about our services and how we can help you improve your website’s SEO and help you achieve your business goals.

Frequently Asked Questions

Which type of SEO is right for my business?

To choose the right type of SEO for your business, start by identifying your business goals. Do you want to increase traffic to your website? Improve your website’s conversion rate? Rank for certain keywords? Once you know your goals, you can start to create an SEO strategy that includes the types of SEO that will help you achieve your goals. You should also consider your website’s strengths and weaknesses when choosing an SEO strategy. If your website is weak in terms of on-page optimization or link building, you may want to focus your efforts on those areas.

How can I improve my website’s SEO?

There are many things you can do to improve your website’s SEO. Some of the most effective methods include on-page optimization, link building, content marketing, and social media marketing. You can also improve your website’s SEO by making sure your website is mobile-friendly and by optimizing your website for local search. If you need help improving your website’s SEO, contact a digital marketing agency that specializes in SEO.

What are some common SEO mistakes to avoid?

Some of the most common SEO mistakes to avoid include not optimizing your website for search engines, not building links, and not creating quality content. You should also make sure your website is mobile-friendly and optimized for local searches.

How can I track my website’s SEO progress?

There are a number of ways you can track your website’s SEO progress, including using Google Analytics, using SERP tracking tools, and using SEO audit tools. You can also track your website’s progress by monitoring your website’s search engine rankings and by measuring your website’s traffic growth.

What are some tips for improving my website’s SEO?

In addition to the tips mentioned above in this article, here are a few more ways you can improve your website’s SEO:

• Use keyword-rich titles and descriptions
• Create quality content that is relevant to your target audience
• Use Google My Business to optimize your local SEO
• Monitor your website’s search engine rankings and traffic growth regularly.

What are black hat and white hat SEO?

White hat SEO is the practice of optimizing a website for search engines using techniques that fall within the guidelines set by the search engines. Black hat SEO is the practice of using unethical or spammy techniques to improve a website’s ranking in search engines.

Some of the most common white hat SEO techniques include on-page optimization, link building, content marketing, and social media marketing. You can also improve your website’s SEO by making sure your website is mobile-friendly and by optimizing your website for local search.

Join Our Newsletter

To keep up-to-date with the latest and greatest DOS updates.

Disclaimer: Some of the links in this article may be affiliate links, which can provide compensation to me at no cost to you if you decide to purchase a paid plan. These are products I’ve personally used and stand behind. This site is not intended to provide financial advice and is for entertainment only. You can read our affiliate disclosure here

Table of Contents

Related Posts

About Amanda Haney

Amanda is DOS’s Marketing Coordinator She has a background in journalism at the University of Texas at Austin, blog writing and photography for a successful men’s lifestyle blog, and family and wedding photography. She is in charge of managing our clients’ brands – from writing and editing website and blog content, managing social media, and creating promotional and internal documents. Amanda enjoys creative photography, singing covers of her favorite songs, traveling, and spending time with family, friends, and her dog Parker.

Leave a Reply

Your email address will not be published. Required fields are marked *

Almost finished... 75%

Want to [desired outcome]?

Get access to our [Offer]!

Your information is 100% secure.