Data-Driven Marketing: 8 Types of Data That Can and Can’t Be Used to Create Marketing Campaigns
The importance of data-driven marketing is at an all-time high in the current era, and 64% of marketing executives ‘strongly agree’ with that. With the ever-growing number of data points available, marketers now target consumers with a high degree of specificity. There is a wealth of opportunity with the use of data in marketing; however, it’s not […]