Want to Build a Cheap Website? Here Are 7 Factors to Consider

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If you’re planning to build a website, one of your first questions is likely to be “how much will it cost?” The answer, unfortunately, is not a simple one. Website costs can vary widely, depending on a number of factors. We know this can get overwhelming, so we’ve put together a list of essential tips that will help you build a cheap website without compromising on quality or functionality.

These days, secure, successful websites are a lot more than just a few web pages with words, buttons, and graphics – and they can cost you as much as $30,000 to $50,000. This price includes the agency’s time in designing and programming customized web pages, writing and editing content, selecting and purchasing images, and finalizing with testing and optimizing, all while ensuring that the website is secure from attackers.

For small businesses, it is often not possible to afford high-priced website projects, but the good news is even with a modest budget, you can still get a professionally-designed website by avoiding some unintentional costs. Here are some ways to go about it.

1.  Use an Existing Theme

One basic step for controlling your website cost is to use an existing theme instead of creating customized web pages. This reduces the time of the web developer to a great extent, eliminating the need to create and design the web site’s overall look, and reducing the cost of the overall project. Whichever website builder you are using – WordPress or Wix, Squarespace, etc. – should include many free and paid themes built by web design companies for you to choose from.

To keep costs even lower, you can choose a free template. You can also buy a template at a nominal price from marketplaces such as ThemeForest, Elegant Themes, Template Monster, etc.

2.  Build Fewer Website Pages

Reducing the number of pages on your website will reduce the time spent on selecting and adjusting images, writing copy, and populating the page. When planning your website’s structure, keep only the most important pages. You can redesign your website and include more pages in the future. For now, just focus on including the essentials such as your Home page, About Us, Projects/Services/Products, Contact Us, and FAQs. If you are an online retailer, you will also need to include additional pages such as customer checkout, payment information, and billing address.

3.  Use Existing Original Images or Free Stock Photography

Woman at computer building a cheap website

Many websites use stock photography because it both looks professional and saves time, however, niche stock photography can get expensive. There are some websites that offer limited free stock photos, but there is less variety, and you may find the same free images circulating on different websites.

If possible, it is best to use your own existing company photos. This adds an authenticity factor to your website and makes your organization appear more personable to viewers. Just make sure the images are high quality, or this could have the opposite effect.

4.  Reuse Your Existing Content

If your organization has been around for a while, it is quite likely that you have a website already. It may be outdated and not optimized for mobile, but it still has written content that you can reuse. Repurposing your content and written copy that is already created can save you a large amount of time and money.

It is amazing how a new design can make old content look fresh again.

5. Understand Your Target Audience

A magnifying glass on top of a target (build a cheap website)

Before sitting down with a web design company, we recommend taking some time to understand who you want to reach with your website. Knowing your target audience is key to understanding what content needs to be included on your website and how it should be designed to attract your ideal visitors. This will also help you focus on the most important pages for your website.

When you hire a web design company (if you’re on the fence, check out our list of pros and cons), they will most likely ask about your business’s value-added benefits and what your target audience is before starting the project. By having this information ready, you can save time and money by not needing to go back and forth with revisions.

6.  Avoid Too Many Cooks in the Kitchen

Including too many stakeholders in the web design process can cost you. More people involved equates to more opinions, and with any design project, opinions are subjective and often come down to individuals’ personal tastes. Too many opinions can create confusion and delays in getting the website up and running.

With this in mind, it is better to include only a few relevant people while planning the design and content of your website.

7. Keep it Simple

It is easy and tempting to think of different ways to show off your company’s value and achievements on your website. Every business wishes to have an abundance of content, videos, and attractive pages on its website, however, these come with additional costs and are not necessarily what you need to attract customers.

Keeping the website simple can save the time and money spent on development while allowing you to effectively deliver your message to the customer. Not only that, but it also saves future costs that you have to incur in the form of regular website maintenance. 

Summing it Up

A website is a powerful marketing and communication tool for businesses of all sizes. It helps build credibility, establishes thought leadership, and drives sales and revenue. While a website can do wonders for your business, it also comes at a price.

The good news is you can build a cheap website without compromising on quality or functionality. By following the tips mentioned above, you can create a website that is not only cost-effective but also looks professional and drives results.

What other factors do you think affect the cost of a web design project? Let us know in the comments below!

Frequently Asked Questions

What is the cheapest website builder?

Some of the best cheap website builders include Wix, Weebly, and Squarespace. These builders offer templates that make it easy to create a website without any coding experience, and they have a wide variety of designs to choose from. They typically utilize a drag-and-drop editor, which makes it easier for users to build a website without any prior experience. Additionally, they all offer free trials so you can test them out before committing to a paid plan. These builders are perfect for less complex websites, such as personal sites, small businesses, or an online store with a limited number of products. Online stores with a larger inventory may require a more robust platform such as Shopify, which starts at $29 per month.

The cheapest website builders often do not provide as much flexibility as a custom-built website, and they can be more expensive in the long run if you need to upgrade from the free plan to add more features. Additionally, you will need to buy your own domain name and hosting separately. For more information about the pros and cons of website builders like WordPress, check out our blog.

In summary, the best cheap website builder is the one that meets your specific needs and budget.

Should I choose a free domain or a custom domain?

A free domain is a website address that is provided by a site builder or hosting company at no cost. Custom domains are purchased through a registrar such as GoDaddy or Namecheap, and they usually cost around $10-15 per year.

There are pros and cons to both free and custom domains. A free domain name is usually shorter and not as memorable as custom domains, but it won’t cost you! Custom domains tend to be more expensive, but they can make your website look more professional.

Additionally, some free website builders do not allow you to use a custom domain name unless you upgrade to a paid plan. So if you want to use a custom domain, you may need to pay for website hosting separately.

Should I pay for SEO and marketing tools?

There is no one-size-fits-all answer when it comes to SEO and marketing tools. If you have the budget, paying for these tools can help you save time and money in the long run. There are many free SEO and marketing tools available, so you may be able to get by without paying for anything.

Additionally, some website builders include basic search engine optimization and marketing features in their plans. For example, Wix includes a built-in SEO Wiz that helps you optimize your website for Google search, and Weebly has a built-in marketing center where you can create email marketing campaigns.

In general, paid tools tend to be more comprehensive and offer more features than free tools, but free tools are usually sufficient for most small businesses.

Marketing and SEO tools are beneficial for a website because they help you improve your website’s visibility and reach. Additionally, they can help you generate more leads and sales from your website.

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