Benefits of Data Analytics: 5 Ways it Can Transform Your Business

Regardless of the type of company you manage or work at, there are significant advantages to implementing data analytics for your business.

Your company has been successfully selling shoes for decades. Sounds great! But, do you know who your customers are? Their average age, marital status, ethnicity, etc.? All of these questions can be answered by one simple term: data analytics. The insights gained from data analysis can do wonders for any business, no matter the size.

A company that’s been around a while might already have steady revenue. Maybe they feel like they don’t need the latest technology. Does that sound like you?

If you don’t keep up with the ever-evolving world of analytical technology, you risk losing your place in it to both local and international competition. And it all boils down to one thing: data analytics. So let’s discuss the most important ways data analysis can benefit your business.

In this blog post, we’ll be talking about five major benefits of data analytics that you can take advantage of for your business. So stick around!

What is data analytics?

Data analytics is a broad term that refers to systematically analyzing data gathered from industry-related sources. In other words, data analytics is the process of collecting, organizing, and analyzing vast amounts of raw data to uncover hidden patterns, correlations, and trends. From healthcare to cybersecurity and finance, implementing some form of data analysis and data mining can help the company to be more effective and deliver better results. 

For example, marketers often use data to improve the effectiveness of their marketing campaigns. They achieve this by leveraging data analytics to gain insights into customer behavior, preferences, and buying habits.

We will be examining useful ways to implement data analytics in:

• Fraud prevention
• Marketing
• User experience
• Internal business processes

Yes, you can use data analytics even in fraud and cybercrime prevention by using relevant software that relies on analyzing vast numbers of data to make predictions. But we’ll get to that in a bit.

Without further ado, here are five of the biggest benefits that data analytics offers businesses:

Top 5 Incredible Benefits of Data Analytics

Read on to learn five of the biggest benefits that data analytics offers businesses.

1. Prevents fraud and cybercrime

As mentioned before, data analytics can also be a tool in the battle against various fraudulent activities. Services such as SEON offer a layered approach, minimizing the chances of any attackers succeeding in their goal. Such software has millions of examples of what “normal” or “good” behavior looks like and how fraudsters operate.

Such services help prevent fraudsters from stealing the credentials of unaware users or even making extra expenses for your company.

Minimizing the chances of fraud occurring won’t necessarily help your brand build a positive reputation, but if a mass leak of information happens or if your brand has more than a few slip-ups with its security, it will certainly lead to a negative reputation. A negative reputation equals less revenue.

Multiple data analytics techniques are used in fraud prevention software. The most common methods are:

• Unsupervised learning: This method uses machine learning algorithms to detect unusual activity or transactions that look suspicious. It doesn’t require data to be labeled in advance, so it’s a fast and easy way to detect anomalies.
• Social network analysis and fraud graphs: This method involves analyzing complex data sets of user relationships and interactions to identify potentially fraudulent activities.
• Predictive fraud analytics: This type of analysis involves using various data points to predict the likelihood of a fraudulent event.

Fraud detection and prevention software have become of even larger importance with the adoption of documents such as GDPR. According to GDPR, or General Data Protection Regulation, every company that loses its users’ data can suffer serious consequences. 

2. Improves conversion rates

Data analytics is beneficial in improving your marketing and advertising campaigns which ultimately leads to improved conversion rates. Through different data analytics tools and services, you can create a detailed profile of your average customer and understand how to attract their attention and gain their business.

It’s important to understand that you can’t make up for a flawed product with well-executed marketing. You might have some sales, but you’ll lose customers in the long run. But if your product is of good quality, you can attract more people by showcasing it in an effective manner.

No matter the type of channel that you use, you’ll be able to target your audience better and personalize your campaigns. But, you’ll need to tailor your approach depending on the type of channel you’re using.

Social media marketing

Many social media platforms already have built-in analytic tools that will help you understand different segments of your social media marketing campaigns. Instagram allows you to track the engagement of users with:

• Posts 
• Likes
• Saves

By utilizing advanced data analytic software, you can aggregate the performance of multiple social media platforms and have even more valuable insights. 

Social media is a broad term, and even though these platforms serve similar purposes, they have some differences in their concept and between the demographics that use them. The most obvious example is TikTok, a social media platform used mainly by younger audiences. 

If your data points out that the largest percentage of your customers are teenagers or young adults, you should choose TikTok to promote your products. 

Email Marketing 

Email marketing has been a very profitable marketing method for decades. Even if you’ve had a pretty successful email marketing campaign, you can increase the conversion rate of your emails by analyzing their performance. However, email marketing will require you to devote yourself to building an effective email list – which might take time. 

Advanced tools allow you to track important metrics, such as whether the recipients are opening your emails and how many of your emails result in conversions. If the conversion rate is negligible, you will know that you might need to completely overhaul your current method.

Improving subject lines, creating better content for the emails, and incorporating some form of special promotion through newsletters are all ways that can boost your email marketing conversion rate. 

3. Increases productivity

Optimization of workflows in a company will lead to more satisfied employees, which will also have a positive impact on the overall productivity of the company. Even if your company has experienced and professional workers, their satisfaction doesn’t end with their salary.

Retaining talent and improving the engagement with your employees depends on other factors. You can receive information on the satisfaction of your workers by implementing monthly surveys. By using relevant HR data analytic software, you can gain insight into the state of mind of your employees and address their concerns, if needed.

Furthermore, data analytics will help you recognize the most efficient processes and provide solutions to improve those that are not working as they should. This will lead to fewer wasted resources and higher efficiency in the company. 

At the same time, data analytics can help you make better-informed decisions in almost any field regarding the company. With fast and accurate data, you can make informed decisions that will increase your productivity. 

4. Improves user experience for websites

By observing how visitors act on your website, you will gain insight into their thinking and intuition. You can do this by:

• Observing how long they’re staying on a page and which links they click

• Tracking the time spent in checkout and the rate of abandonment

• Analyzing where visitors are coming from and what platforms they use to access your website.

These analytics will give you an insight into what pages the visitors visit and how they navigate through the website. Is your website suffering from lost traffic? Learn how you can find out why your website is losing traffic.

Once you collect a satisfactory amount of results and customer data, you might consider doing a website redesign based on the collected data. By optimizing the layout of your website, you can create a more intuitive design that can lead to an increased conversion rate. 

A website that is easy to navigate allows users to find the section that they desire more quickly, decreasing the bounce rate and the potential frustration of the user. Want to know what a good bounce rate looks like? Check out our article on what’s a good bounce rate, and how to improve it.

However, you should have in mind that a website redesign won’t improve everything overnight. You still need to continue collecting data on user behavior until you get an acceptable amount of positive feedback. 

5. Improves business processes

Every business consists of many processes and tasks, some of which might not be necessary or as efficient as they could be. Not all of them can be broken down into smaller pieces and analyzed, but a good portion of them can be monitored and potentially improved. With analysis, you can locate the bottlenecks in your company and processes that lead to revenue losses.

Improving operational efficiency is a long-term process, and as soon as you start gathering data on the inside processes within your company, it will lead to positive results in the future. For example, in retail, you can focus on certain suppliers or stores that aren’t working at their maximum capacity.

If you encounter difficulties with delivery or if a specific product is constantly being sold as soon as it reaches the shelf, you can gather detailed data regarding these concerns and then undertake the required steps to fix them. Of course, the complexity of business processes varies depending on the industry in which your company operates.

Data analytics enhances your business opportunities

Whether you decided to research data analytics with the intention of improving your profits or the well-being of your employees, data analytics will certainly help you find the right direction for your company.

However, results gained from software are useless on their own. It is up to the management of the company to use these insights to take the correct next step. Perfecting your marketing campaigns or business processes isn’t something that can be done in a short time span. You should expect to spend months or even years until you get satisfying results. 

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