Almost every business will at some point ask the question: Why redesign your website? A website redesign is a big undertaking, and it’s important to make sure that you know why you’re doing it and what benefits you hope to achieve.
In this blog post, we’ll discuss some of the most common reasons for redesigning a website, as well as tips on how to know when it’s time for a new look. Stay tuned!
What is the purpose of a website?
Before we get into whether or not you should consider a website redesign, we should first define the purpose of a website so that we can better determine if your website serves your business and its potential customers as best as possible.
A company website’s primary purpose is to represent and promote a business. It can be used to share information about the company, its products and services, and to connect with customers. A website can also be used as a tool for marketing and advertising and as a means of gathering customer data.
The anatomy of a successful company website
Next, we will take a look at the types of pages that make up a successful company website and what each page should include to best represent your business and appeal to potential customers.
A website’s design and feel should be personal and unique to your brand, but at its core, all successful websites should include the following pages:
A website homepage is the main page of a website. It typically contains a brief overview of the company and its products or services. The homepage should be visually interesting with engaging copy that leads users to explore other pages of the website.
The “about us” page is a page on a website that provides detailed information about the company. It typically includes information such as the company’s history, mission statement, and team members. The about us page should be well-written and provide users with a clear understanding of what the company does and why it exists.
The About Us page is a great way to connect with your audience and build trust. A potential customer should come away from this page feeling invested in your story and your company’s goals.
Products and Services Pages:
The products and services page is a page on a website that showcases what the company offers. This should include information about the company’s products or services, as well as images and descriptions. This page may also include pricing and testimonials.
Contact Us Page:
The “contact us” page is a page on a website that provides users with information about how to get in touch with the company. It typically includes the company’s contact information, such as email address, phone number, and mailing address. The contact us page should also include a contact form so that users can easily send messages to the company.
Bonus – Blog:
A blog can also help you attract new customers by providing them with valuable information about your products or services. Additionally, a blog can help you improve your website’s SEO ranking by including relevant keywords and phrases. If done correctly, someone searching for the product or service you provide may come across your blog online.
In addition to establishing yourself as an industry authority, a blog is a great way to build trust and lead potential customers to your website. Blogs can also be a resource to share news and updates with customers.
Why should I redesign my website?
So now that we’ve defined what makes up a successful website, how do I know if my website needs a redesign?
The best question to ask yourself when considering redesigning your website is: Is my website a successful salesperson?
A successful salesperson is able to build a relationship with potential customers, effectively communicate with them, provide value, and have enthusiasm or passion for the product or service they are promoting.
In addition to containing information on your company, products, services, and prices, your site is meant to convert potential clients as much as a person would. It should be attractive to potential customers and answer their questions.
11 Reasons You Should Redesign Your Website
A website that is easy to use will have more users, and the content needs to be relevant and up-to-date. You might need a website redesign if your website is not meeting business goals because of one of the following reasons:
1. Your website traffic is low and you’re not meeting your business goals.
One of the main reasons you should redesign your website is if your website traffic is low and you are not reaching your business goals. Low website traffic could be due to a number of reasons, including outdated or irrelevant content, a design that is hard to use, or a lack of SEO optimization and a digital presence.
A website redesign can help you improve these factors and increase your website traffic.
2. Your website is not user-friendly and needs to be updated with newer technologies.
If your website is not user-friendly, it may be due to outdated or irrelevant content, a messy user interface, or a lack of SEO optimization. A redesign can help you update your website with newer technologies and improve your website’s usability.
3. You’ve changed your brand or company name and need to update your website accordingly.
If you have changed your company name or brand identity, you will need to update your website accordingly. A redesign can help you update your website with the new company name and branding.
4. Your website is not mobile-friendly and needs to be redesigned for a better user experience on smartphones and tablets.
These days the majority of people are visiting websites on their smartphones through social media and search engines like Google Chrome. If your company website isn’t yet optimized for mobile devices, it’s important to consider redesigning it in order to provide a better user experience for mobile users finding your website through social media or search engines.
A responsive website design will automatically adapt to the screen size of the device being used, making it easier for users to navigate your site regardless of whether they’re on a desktop computer or a smartphone.
A website that is not mobile-friendly will likely have a lower search ranking on Google, and users are less likely to stay on the site if it is not formatted for their device. In order to make sure your website is effective and meeting business goals, you should make sure it is optimized for mobile devices.
5. You’re not taking advantage of newer web design trends that can improve the look and feel of your site.
Like most trends, website design trends are constantly changing. In order to stay competitive in your industry, it is important that the look and feel of your website be updated to reflect the latest trends.
6. You’re not using interactive features on your website
Interactive features are a great way to engage and keep your website visitors coming back for more. By using engaging and interactive features, you can help to keep your visitors interested in what you have to offer.
Interactive features can help you to better understand your website visitors and learn more about their needs and preferences. This can be very helpful in improving your overall website design and user experience.
7. Your website is not updated regularly with new content
Updating your website regularly with new content is important for a number of reasons.
First and foremost, it helps to improve your SEO ranking and keeps potential clients interested in what you have to offer. Fresh content can help keep visitors coming back for more, which can lead to increased traffic and leads.
8. Your website design is outdated and needs to be refreshed with a newer look.
Oftentimes, people realize that their website is outdated because they receive a request from a visitor to update the content. Other signs can be complaints from visitors about the difficulty in understanding your website’s navigation, products, or services offered.
If you notice a decline in traffic over time or sales inquiries made by potential clients, this may indicate a need for a redesign of the site.
It is also a good idea to do competitor research if you are thinking your website may be outdated. Take a look at other successful websites in your industry and make note of the features, elements, and designs they are using and compare this to your website.
9. Your website’s message is unclear and unfocused, making it difficult for potential customers to understand what you’re trying to promote.
Another common website mistake is an unclear and unfocused message. Ask yourself these questions: What is your niche? What problems are you trying to solve for your customers? What exactly are you selling?
If customers are visiting your website and can’t easily understand your company’s mission and what you’re trying to promote, they will likely leave without taking any action. This could mean losing out on potential sales and clients.
Use easy-to-read fonts, clean layouts, and simple navigation to help your visitors quickly understand what you’re trying to say.
10. Your website is not providing value to the customer
Aside from promoting your products and services, your website should also provide value to your potential customers. Customers often have many options when searching for a product or service, and chances are they have questions about what they’re looking for.
If you can be the one to answer their questions, whether in the form of a blog, in the copy of your website, or an FAQ section, the customer will view you as an industry authority and be more likely to buy from someone they trust.
11. Your website is not accessible
Making your website accessible for people with disabilities is not only the right thing to do, but it can also be good for business.
By making your website accessible with website screen readers, adding cognitive disability profile assists, and using accessible rich internet applications, you ensure blind users visiting are able to access your site with as few limitations as possible.
You may be eligible for tax credits and other incentives offered by the government to businesses that make their websites accessible for screen reader users.
Frequently asked Questions
What are the benefits of redesigning my website?
The use of design in business can be helpful in increasing sales, search engine optimization, building trust, and increasing overall site performance. An outdated website can lead visitors to doubt the legitimacy of your business.
Will website redesign affect SEO?
Yes, a website redesign can negatively affect your site’s SEO ranking if not done correctly. However, following best practices for SEO during your redesign such as remembering to redirect URLs and re-submitting sitemaps and pages to search engines will help ensure that any losses in the ranking are minimal.
The verdict: Why Redesign Your Website?
As you can see, there are many reasons you might decide to redesign your website. Perhaps you’re not seeing the traffic or leads you’d like, your website design is outdated or, your message is unclear.
No matter what the reason, a website redesign can help improve these areas and more. Keep in mind that a redesign isn’t always necessary – if your website is updated regularly with new content and providing value to customers, then there’s no need for a full overhaul.
However, if you feel that it’s time for a change, use the tips we’ve provided to get started on creating a redesigned website that will help increase traffic, leads, and sales.
Contact Digital Operating Solutions today for a quote and to get started redesigning your website.