There is one type of content that is always in demand, no matter what the season or trend. That content is called “evergreen.”
What exactly is evergreen content? How can you tell if a piece of content is evergreen? And most importantly, how can you create your own evergreen content?
In this blog post, we’ll answer all those questions and more. By the end, you’ll know everything you need to start creating your own evergreen content that stands the test of time. So, let’s get started!
What is Evergreen content?
Evergreen content is simply content that is always relevant. It doesn’t matter when someone reads it; the information will still be accurate and helpful.
In addition to providing consistent, relevant content to your readers, evergreen content can help you achieve better SEO results.
Since the content is always relevant, it will continue to rank high in search engine results pages (SERPs). This means that you’ll get more traffic to your website from people who are looking for information on a specific topic.
One great example of evergreen content is how-to guides. For example, a guide on “How to start a blog” will always be relevant because people are always interested in starting blogs (and the steps required to do so will never change drastically).
5 Tips for making Evergreen content
Now that we know what evergreen content is, let’s take a look at how to create it. Remember, creating evergreen content for your blog can be difficult, but it’s worth the effort if done right.
Here are five tips for creating evergreen content that will make it easier for you to get started:
1. Choose a topic that is always relevant
When it comes to evergreen content, finding relevant topics to write about can be the make-or-break factor for your blog. If you choose a topic that is not relevant to your audience, your readers will lose interest quickly.
But if you focus on choosing relevant topics, your evergreen content will be a hit with readers. So how do you find relevant topics? Here are a few tips:
Ask your audience what they want to learn
One of the best ways to find relevant is to ask your audience directly. Ask them what they want to learn more about, and then write about those topics.
Research popular keywords
Another way to find relevant topics is by researching popular keywords. Use keyword research tools like Google AdWords Keyword Planner or Semrush to find keywords that are getting a lot of traffic.
Write about timeless topics
If you’re having trouble finding relevant topics to write about, don’t worry! You can always write about timeless topics instead. Topics like “how to save money” or “how to cook a perfect meal” will always be popular with readers. Just make sure you’re timeless topic is relevant to your target audience.
Brainstorm ideas ahead of time
If you’re feeling stuck, try brainstorming ideas ahead of time. Write down a list of potential evergreen content topics, and then choose one that resonates with you and your audience.
2. Write content that is instructional and helpful
Instructional content is always popular with readers. So, if you want to write evergreen content that people will love, focus on creating instructional pieces.
Some examples of evergreen content that is both informative and helpful include:
How-to guides are a great way to provide instructional content that is evergreen. People are always searching for information on how to do something, so if you can provide helpful instructions, you’ll be sure to attract an audience.
Another type of instructional content that makes for great evergreen content is tutorials. These can be helpful for readers who want to learn how to do something specific.
If you’re running a product-based business, evergreen product reviews can be a great way to attract an audience and improve your SEO.
Listicles are evergreen content staples. People love lists because they’re easy to read and digest. So, if you want to write evergreen content that people will love, try creating a listicle.
Not only will these types of evergreen posts be popular with readers, but they will also be easy for you to produce. So, go give it a try!
3. Make your content easy to read and understand
The goal for evergreen content should be clarity and ease of understanding. People want information that they can digest quickly, so if your content is dense or difficult to read, they’re likely to click away.
Here are a few tips for making your evergreen content easy to read and understand:
Use short paragraphs
When it comes to evergreen content, shorter paragraphs are better. No one wants to read a wall of text, so make sure you keep your paragraphs short and sweet.
Use simple language
In addition to using short paragraphs, you should also use simple language in your evergreen content. Avoid overly technical language. Use words that everyone will understand, and avoid industry jargon as much as possible.
Use images and infographics
Images and infographics are great ways to break up your text and make your content more engaging. So, if you want to write evergreen content that people will love, be sure to use images and infographics throughout your post.
4. Optimize your evergreen content for SEO
If you want your evergreen posts to be successful, you need to optimize them for SEO. That means doing things like choosing the right keywords, using tag clouds, and creating internal links.
Here are a few tips for optimizing your evergreen content for SEO:
Choose the right keywords
Choosing the right keywords is essential for evergreen content success. Use keyword research tools like Google Ads Keyword Planner and Google Trends to find keywords that are relevant to your evergreen content topic.
Use tag clouds
A tag cloud (or word cloud) is a visual representation of keyword density. Tags are usually represented as either a word or phrase, and the size of the text is proportional to the number of times it appears on the page.
Tag clouds are a great way to improve the visibility of your evergreen content. By using keywords in your tag cloud, you make it easier for people to find what they’re looking for. And since evergreen content is often high-traffic content, this can be a great way to increase your website’s visibility and bring in more traffic. So, be sure to use tag clouds on your evergreen posts.
Create internal links
Internal links are links that point to other pages on the same website. They’re an important part of SEO, and they’re a great way to help people navigate your website.
Internal linking is important for all types of content, but it’s especially important for evergreen content. By including internal links in your evergreen posts, you make it easier for people to find what they’re looking for. And since evergreen content is often high-traffic content, this can be a great way to increase your website’s visibility and bring in more traffic.
Internal links can also point readers to other pages on your website. They’re an important part of SEO, and they’re a great way to help people navigate your website. So, be sure to create internal links from your other blog posts and pages to your evergreen content.
5. Promote your evergreen content on social media and other platforms
One of the best ways to ensure your evergreen content reaches its full potential is to promote it on social media and other platforms.
Just because your evergreen content is evergreen doesn’t mean it will promote itself. You still need to put in the effort to promote your evergreen content on social media and other platforms. By promoting your evergreen content, you can reach a larger audience and bring in more traffic to your website.
Here are a few tips for promoting your evergreen content:
Share it on social media
Social media is a great way to promote evergreen articles. Share your evergreen post on all of your social media channels, and be sure to use relevant hashtags.
Email your list
If you have an email list, be sure to share your evergreen content with them. Your subscribers will appreciate the valuable information, and it will help you boost traffic to your website and increase the conversion rate of your visitors.
Guest post on other blogs
Guest posting is a great way to get your evergreen content in front of a new audience. Find blogs in your industry that accept guest posts, and pitch them an evergreen article that would be a good fit for their website.
By following these tips, you can promote your evergreen content and reach a wider audience. And as a result, you’ll bring in more traffic to your website.
Now that you know what evergreen content is and how to write it, it’s time to get started on your own evergreen posts. By following the tips in this blog post, you’ll be well on your way to creating evergreen content that people will love.
And if you are overwhelmed and don’t want to create evergreen content on your own, don’t worry, we can help. Our team of content marketing writers can create high-quality evergreen content for your blog or website. Click here to learn more about our evergreen content writing services.
Frequently asked questions
What does evergreen mean in business?
In business, evergreen refers to something that is always relevant and never goes out of style. For example, an evergreen product is one that people will always need or want, like a toothbrush.
Writing evergreen content refers to creating blog posts or articles that always appeal to readers and are relevant to them. Evergreen content is timeless and can be read (and shared) long after it’s published.
Why is evergreen content important?
Evergreen content is important because it can play a huge part in your online presence. That means people will always want to read it, which can help you attract new readers and grow your audience.
In addition, evergreen content is a great way to get more traffic to your website or blog. That’s because evergreen articles tend to rank higher in search engines, which means more people will see your content.
Finally, evergreen content can help you establish yourself as an expert in your field. By writing evergreen articles that are full of valuable information, you’ll be able to show potential customers that you know what you’re talking about.
How do you identify evergreen topics?
There are a few ways to identify evergreen topics. First, you can think about topics that are always relevant, like how to start a business or how to save money.
You can also look at popular articles on other websites or blogs and see if there’s a way to make them evergreen. For example, if you see a blog post about the top trends for 2020, you could turn it into an evergreen article by including tips on how to stay up-to-date with trends.
Finally, you can use keyword research tools to find evergreen keywords that people are searching for. Once you have a list of evergreen keywords, you can create content around those topics.
Do most social media marketing strategies include evergreen content?
Most social media marketing strategies do not include evergreen content. However, evergreen content can be a great way to promote your brand on social media.
Hiring a digital marketing agency specializing in evergreen content like DOS can help you create content that is timeless.