There’s nothing worse than finding old, outdated content on a website. And when you are a business owner, outdated content isn’t just annoying- it can actually hurt your company!
In fact, a recent study revealed that 81% of people think less of a brand if its website is not updated. If you want to keep your website ranking high in search results and avoid that “outdated” label, then you need to regularly update your website content.
But how often should you update your website content? And what are the benefits of doing so? In this blog post, we’ll answer those questions and give you some tips on how to update your website content for better rankings.
What is a website content update?
A website content update refers to the modification or addition of website content, often in an attempt to improve search engine rankings. The practice is also sometimes known as “freshness.” Updating website content can include revising existing text, adding new text, uploading new images or videos, or changing the frequency at which new content is posted.
While there are no guarantees that updating website content will result in higher search engine rankings, it is generally agreed that regularly posting fresh and relevant content is one of the best ways to improve a website’s visibility and organic search traffic.
Why is updated content so important for SEO?
There are several reasons why keeping your website content up-to-date is important for SEO.
As mentioned above, Google and other search engines place a high value on freshness. They regularly crawl websites to check for new content, and when they find it, they may give the site a boost in the search results. This is especially true if the new content is relevant to popular searches or is otherwise considered useful by searchers.
Another reason why updated content is important for SEO is that it helps to build trust with website visitors. People are more likely to return to (and link to) a website that features new and relevant content than one that doesn’t. If you want people to keep coming back to your site, then you need to give them a reason to do so. Regularly publishing new content is one of the best ways to do that.
How often should you update your website content?
The frequency with which you update your website content will depend on a number of factors, including the nature of your business, the type of content you’re publishing, and how often your industry news changes.
If you run a small business with a blog, for example, you might be able to get away with updating your website once or twice a year. But if you have a news-heavy site, such as an online magazine or newspaper, you’ll likely need to update your content multiple times a day.
In general, though, most businesses should aim to update their website content at least once a month. This will help to ensure that your site remains fresh in the eyes of search engines and visitors alike.
What are the benefits of keeping content fresh?
There are several benefits that come with regularly updating your website content, including:
Improved search engine rankings
As we mentioned above, Google and other search engines tend to rank fresher websites higher than those that are updated less frequently. If you want your website to perform well in search results, then you need to keep your content fresh.
More website visitors
By publishing new and relevant content on a regular basis, you can attract more visitors to your website. This is especially true if your content ranks high in search engine results pages (SERPs) for popular keywords.
New content can also help to increase engagement levels on your website. If people see that you’re regularly publishing new and interesting information, they’re more likely to stick around and interact with your site. This can lead to increased sharing, commenting, and other forms of engagement.
Lastly, regularly updating your content can help to build your website’s authority and credibility. People are more likely to trust a website that features fresh content than one that doesn’t, and this trust can lead to more website visitors over time.
4 Tips to help you update your website content for better rankings
Now that we’ve gone over some of the reasons why you should be regularly updating your website content, let’s take a look at some tips on how to do it. These tips will help your google analytics stay up and keep your site fresh:
1. Publish new blog posts
One of the best ways to keep your website content fresh is by regularly publishing new blog posts. If you don’t have a blog, now is the time to start one. Not only will this help to improve your SEO, but it will also give you a chance to share your expertise with your audience and build relationships with potential customers.
2. Add new pages
If you’re not ready to start blogging just yet, another great way to keep your site’s content fresh is by adding new pages. This could include new product pages, new landing pages, or even just new blog categories. Just make sure these pages are purposeful and relevant to your audience.
3. Update your existing content
In addition to publishing new content, you should also make sure to regularly update your existing content. This could involve anything from fixing typos and broken links to adding new information and images.
4. Get rid of outdated content
One last thing to keep in mind is that it’s not just about adding new content – you also need to get rid of old, outdated content. If you have any pages on your site that are no longer relevant or accurate, be sure to delete them (or at least redirect them to more up-to-date pages). If you have old blog posts that are no longer relevant, you can either delete them or update them with new information.
Examples of stale website content that can hurt your SEO
So, what counts as stale website content? In general, anything that is no longer accurate or relevant can be classified as stale content including:
One of the most common examples of stale content is outdated information. This could be anything from an incorrect date or version number to obsolete data about your products or services.
Another common example of stale content is broken links. If you have any links on your site that lead to 404 pages, it’s a good idea to fix them. Not only will this help your SEO, but it will also improve the user experience for your website visitors.
While they may seem minor, typos can also hurt your SEO. If you have any typos on your website, be sure to fix them as soon as possible.
If you have any inaccurate information on your website – whether it’s about your products or services or something else – it’s important to correct it as soon as possible. This will help to improve your credibility and authority in the eyes of both search engines and website visitors.
6 Ways to find new and relevant topics to write about for your website
If you’re having trouble coming up with new and relevant topics to write about for your website, here are a few tips to get you started:
1. Create a content marketing strategy
The first step is to create a content marketing strategy. This will help you to identify your target audience, understand what they want to see from your website, and come up with ideas for new content that will appeal to them.
2. Do some keyword research
Another great way to find new and relevant topics to write about is by doing some keyword research. This will help you to understand what people are searching for online and identify potential topics that you can write about.
3. Check out what’s trending on social media
Another great way to find new and relevant topics to write about is by checking out what’s trending on social media. This will help you to understand what people are talking about online and identify potential topics that you can write about.
4. See what your competitors are writing about
If you’re having trouble coming up with new ideas, one thing you can do is see what your competitors are writing about. This will give you a good idea of what’s popular in your industry and help you to come up with ideas for new content that will be of interest to your audience.
5. Use Google AdWords Keyword Planner
Google AdWords Keyword Planner is a great way to find new and relevant topics to write about for your website. This tool allows you to see what people are searching for online and identify potential topics that you can write about.
6. Use Google Alerts
Google Alerts is another great way to find new and relevant topics to write about for your website. This tool allows you to set up alerts for specific keywords or phrases, and then you will be notified every time someone mentions that keyword or phrase online. This is a great way to stay up-to-date on what’s happening in your industry.
Updating your website content on a regular basis is one of the best things you can do for your SEO. By adding new, relevant content to your site, you can not only improve your ranking in search engines, but also increase traffic and conversions.
In addition, it’s important to get rid of old, outdated content and make sure that all information on your website is accurate and up-to-date. By doing this, you can improve your credibility and authority, both with search engines and website visitors.
If you’re having trouble coming up with ideas for new content, try using some of the tips above. And if you need help writing or editing your content, our team at DOS can assist you. Contact us today to learn more!
Frequently Asked Questions
How do I update my website SEO content?
There are a few things you can do to update your website search engine optimization (SEO) content including:
-Creating new blog posts
-Adding new pages
-Updating existing content
-Posting fresh content to social media
Does web design affect SEO?
Yes, web design does affect SEO. A well-designed website will be easier for search engines to crawl and index, and it will also provide a better user experience for visitors. This can lead to higher rankings in search engine results pages (SERPs).
What is the best content for SEO?
There is no one “best” type of content for SEO. However, some types of content tend to perform better than others. In general, longer pieces of content tend to do well, as they give you more opportunities to include keywords and other SEO factors. Additionally, evergreen content (i.e., content that will remain relevant over time) tends to do well in search engines.
Is website content updating a part of digital marketing?
Website content updating can be a part of digital marketing, but it is not the only thing that falls under this umbrella. Digital marketing also includes things like social media marketing, email marketing, and paid advertising.
How do I create quality content to hit my target audience?
Creating quality content to hit your target audience can be a challenge, but there are a few things you can do to make it easier. First, you need to understand who your target audience is and what they want to see from your website. Once you have this information, you can come up with ideas for new content that will appeal to them. Additionally, doing some keyword research can help you to find popular topics that people are searching for online. Finally, it’s also a good idea to keep an eye on what’s trending on social media, as this can give you some great ideas for new content.